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Expert Digital Tourism Marketing and Advertising by ACRO Global ACRO Global
New England Tourism
Marketing & Advertising

New England: A Key Tourism Market and a Terrific Tourism Destination Rolled into One

...US States, and is nearly three times as great as the US average population density. All of New England is within the US Eastern time zone. High population density and common time zone are advantageous for media reach, particularly geotargeting and dayparting of online advertising.

 The shift which the US has undergone from a primarily manufacturing economy to a primarily service economy has benefited New England, because of its highly educated population and strong research and development, education and health-care bases. Five of the six New England states have mean per-capita incomes above the US average, and three (Connecticut, Massachusetts and New Hampshire) are among the top-10 US states for per-capita income.

 New Englanders, with their high household incomes, tend to be tolerant of high travel costs. Travel is by far the most prevalent type of product bought online by New Englanders. And mean Internet penetration in the New England region is 85.8%, which exceeds that of all but 3 of the US states outside the region.

Logan International Airport

 Boston's Logan International Airport is the primary airline gateway to New England, offering nonstop service to and from 76 domestic and 41 international destinations.

New England highways

 All parts of New England are connected by modern highway networks that make each local market area potentially the #1 drive market for every regional destination.

Google search

 New Englanders are heavy users of Internet search for both researching and buying products and services. Eighty percent of all Internet traffic begins at a search engine - 93% of that at Google - and nearly three out of four travel buyers consult search engines before making a travel purchase, compared to only four in ten who visit the website of a specific national or regional tourist office or destination promotion board.

Google search

 Sponsored (paid) search marketing - most notably Google Ads - has become the most popular online advertising format in the US, accounting for over 40% of all online advertising spending. In a survey of US marketers, paid search was the most highly rated online marketing tactic, chosen as “most effective” by 52% of respondents, with conversion rates of 2.8% to 6.3% depending on marketing goal.

geotargeting of the New England market for search

 Plus today's sponsored search products permit geographic targeting of potential tourists by state, Designated Market Area (DMA) or city. You can use this link to see information on numbers of New England homes and persons reachable by geotargeting by state, DMA or city.

...and four centuries of successive waves of immigration from around the world.

 Go leaf-peeping (Autumn foliage tours)

 Tour 6130 miles (9865 km) of scenic Atlantic coastline

 Visit 60+ lighthouses

 Visit islands: Martha’s Vineyard, Nantucket, Mount Desert Island, Block Island, Boston Harbor Islands, Monhegan, Vinalhaven

 Eat our world-famous food: lobster, clams, scallops, oysters, every kind of fish, corned beef, potatoes, baked beans, maple syrup, apples, cranberries, blueberries, cheese, craft beer, wineries, every imaginable ethnic cuisine

 Go antiquing in towns and cities settled in the 17th century

 Ski - downhill and cross-country, snowboard and snowshoe on more than 1100 miles of trails at more than 90 ski areas

 Go outlet shopping (Bring an extra suitcase!)

 Watch whales, seals, sea birds in the wild

 See a moose up close

 Experience the thrills of whitewater rafting

 Go boating, canoeing, kayaking on the ocean, lakes and rivers

 Hike and climb: including 734 miles of the Appalachian Trail and 50 mountain peaks above 1800 feet (550 meters) in elevation

 Explore hundreds of acres National Parks and Forests including Acadia National Park and the White Mountains National Forest

 Attend events: hundreds of festivals, fairs, concerts, parades and other events to chose from year-round

 Immerse yourself in New England's unique culture: museums of every kind: art, maritime, whaling, living history; galleries, symphonies, theatre

 Lie in the sun and swim in the surf at some of our famous white-sand beaches

 Thrill the kids with visits to theme parks and amusement parks

 Go fishing, in salt water - for tuna, mackerel, bluefish, striped bass - or fresh, for salmon, trout, bass, pike

 Play golf: in the mountains, by the sea and everywhere in between

 Visit sophisticated, walkable cities like Boston, Cambridge, Newport and Portland

 Watch big-league professional sports: Red Sox, Celtics, Patriots, Bruins, Revolution

 See 400 years of architecture

New England Tourism Resources

Visit Maine Things to Do in Maine | Relaxation, Adventure and Everything in Between.

Visit MA Your official guide to tourism in Massachusetts, the unofficial best place in the country. Find countless fun things to do from Boston to The Berkshires!

Visit NH Welcome to New Hampshire

Visit Rhode Island Visit Rhode Island for your next vacation and experience all The Ocean State has to offer, from art and history to New England charm and adventure on the water.

Travel Vermont The official website for Vermont Department of Tourism and Marketing. Statewide travel information, lodging deals, events, attractions and more.

CT Visit A Dynamic Blend of Experiences All So Close to You & All So Close to Each Other. Family Fun. Top Attractions For Kids. Romantic Getaways. Destinations: New Haven, Hartford, Mystic, Litchfield, Fairfield.

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To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.

Contact us:

 ACRO Global
    36 Sea Street
    Boothbay Harbor, Maine 04538