New England: A Key Tourism Market and a Terrific Tourism Destination Rolled into One

New Engand Population Density

The New England region of six states (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) has a land area of approximately 72,000 square miles (187,000 square kilometers) and a population of around 15 million. Its population density of 222 persons/square mile(86/square kilometer) exceeds that of 40 of the 50 US States, and is nearly three times as great as the US average population density. All of New England is within the US Eastern time zone. High population density and common time zone are advantageous for media reach, particularly geotargeting and dayparting of online advertising.

Woman Doctor

The shift which the US has undergone from a primarily manufacturing economy to a primarily service economy has benefited New England, because of its highly educated population and strong research and development, education and health-care bases. Five of the six New England states have mean per-capita incomes above the US average, and three (Connecticut, Massachusetts and New Hampshire) are among the top-10 US states for per-capita income.

85.8% Internet Penetration in New England

New Englanders, with their high household incomes, tend to be tolerant of high travel costs. Travel is by far the most prevalent type of product bought online by New Englanders. Mean Internet penetration in New England is 85.8%, which exceeds that of 41 of the 44 US states outside the region.

Logan International Airport

Boston's Logan International Airport is the primary airline gateway to New England, offering nonstop service to and from 76 domestic and 41 international destinations.

New England highways

All parts of New England are connected by modern highway networks that make each local market area potentially the #1 drive market for every regional destination.

Google Mobile Search

New Englanders are heavy users of Internet search for both researching and buying products and services. Eighty percent of all Internet traffic begins at a search engine - 93% of that at Google - and nearly three out of four travel buyers consult search engines before making a travel purchase, compared to only four in ten who visit the website of a specific national or regional tourist office or destination promotion board.

Google Ads Paid Search

Sponsored search marketing using Google Ads has become the most popular online advertising format in the US, accounting for over 40% of all online advertising spending. In a survey of US marketers, paid search was the most highly rated online marketing tactic, chosen as “most effective” by 52% of respondents, with conversion rates of 2.8% to 6.3% depending on marketing goal.

Geotargeting of the New England Market

Plus today's sponsored search products permit geographic targeting of potential tourists by state, Designated Market Area (DMA) or city. You can use this link to see information on numbers of New England homes and persons reachable by geotargeting by state, DMA or city.

...including four centuries of successive waves of immigration from around the world.

Go leaf-peeping (Autumn foliage tours)

Tour 6130 miles (9865 km) of scenic Atlantic coastline

Visit 60+ lighthouses

Visit islands: Martha’s Vineyard, Nantucket, Mount Desert Island, Block Island, Boston Harbor Islands, Monhegan, Vinalhaven

Eat our world-famous food: lobster, clams, scallops, oysters, every kind of fish, corned beef, potatoes, baked beans, maple syrup, apples, cranberries, blueberries, cheese, craft beer, wineries, every imaginable ethnic cuisine

Go antiquing in towns and cities settled in the 17th century

Ski - downhill and cross-country, snowboard and snowshoe on more than 1100 miles of trails at more than 90 ski areas

Go outlet shopping (Bring an extra suitcase!)

Watch whales, seals, sea birds in the wild

See a moose up close

Experience the thrills of whitewater rafting

Go boating, canoeing, kayaking on the ocean, lakes and rivers

Hike and climb: including 734 miles of the Appalachian Trail and 50 mountain peaks above 1800 feet (550 meters) in elevation

Explore hundreds of acres National Parks and Forests including Acadia National Park and the White Mountains National Forest

Attend events: hundreds of festivals, fairs, concerts, parades and other events to chose from year-round

Immerse yourself in New England's unique culture: museums of every kind: art, maritime, whaling, living history; galleries, symphonies, theatre

Lie in the sun and swim in the surf at some of our famous white-sand beaches

Thrill the kids with visits to theme parks and amusement parks

Go fishing, in salt water - for tuna, mackerel, bluefish, striped bass - or fresh, for salmon, trout, bass, pike

Play golf: in the mountains, by the sea and everywhere in between

Visit sophisticated, walkable cities like Boston, Cambridge, Newport and Portland

Watch big-league professional sports: Red Sox, Celtics, Patriots, Bruins, Revolution

See 400 years of architecture

The New England States

Each New England state has an official tourist board funded by the taxpayers, staffed by state employees and responsible for promoting tourism and recreation:

Maine
VisitMaine.com
With snow-swept forests, frosty summits, quaint small towns and cozy lodgings, there's nothing quite like winter in Maine.
New Hampshire
VisitNH.gov
Located in the heart of New England, there are endless activities to try in New Hampshire. With mountains to climb or maybe ride, ocean views to admire and vast landscapes to explore, there is something for everyone. There's so much more to winter in New Hampshire and...there's always a new reason to visit.
Vermont
VermontVacation.com
Winter in Vermont is about embracing what's before you. It can be snowy and cold, but there are also endless cozy nooks waiting to warm you up after a day spent skiing, riding, or exploring the state. Plan a winter trip and be sure to leave space in your schedule to reminisce as you warm by the fire, perhaps with a Vermont-made beverage in hand.
Massachusetts
VisitMA.com
Enter the State of Wonder. From the Berkshires to Boston, whatever you thought you'd find, it won't compare to what you'll discover. Welcome to Massachusetts.
Rhode Island
VisitRhodeIsland.com
Take to the Open Rhode this winter and head to the Ocean State! Rhode Island is 400 miles of New England coastline, dripping with beaches and fresh-from-the-ocean seafood. It's also public art, swanky mansions, charming villages, and flaming rivers. It's local farms, local brews, winding trails, and walkable cities. It's artistic, rebellious and historic and modern, welcoming, and diverse. Come experience Rhode Island.
Connecticut
CTVisit.com
What's the best way to really experience Connecticut? Zip lining through treetops? Finding your moment of zen at a luxurious spa? Or would you rather take a trip back into history, or savor New England's best seafood at a real roadside clam shack? With so many attractions and activities in one small state, Connecticut offers a complete experience in a compact package. Whether you're here looking for things to do, or just to discover something new, we've got experiences perfectly designed for everyone from families to foodies.
Discover New England
DiscoverNewEngland.org
Also promoting in international tourism markets its member states of Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut and - once again as of March 2022, after a 4-year hiatus - Vermont is regional destination marketing organization Discover New England, a 501c6 nonprofit association that works with and is supported by the Offices of Tourism of its member states.

To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.

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