Our Integrated Tourism Marketing Services
Depending on your tourism products, your target markets, the current state of your marketing and advertising, the marketing investment that's appropriate for your business, and the specific sales and margin goals you need to meet right now, the integrated digital marketing services we will provide to you will include a customized, optimal combination of:
Expert Direct Response Advertising using Google Ads
Using sponsored search with Google Ads, we'll place your ads on Google’s search-return pages, and on those of Google partner search engines and directories. Depending on your marketing and business goals, we can also place your ads on relevant pages of Google partner content sites with high traffic. You pay Google nothing for search ad impressions (views); only for incremental visits to your website that occur when someone clicks through from your Google Ad to a landing page on your site. We’ll cap your daily click charges at any level you want, help you select the most relevant keywords, create your ad groups and ads, and provide ongoing bid-management and campaign adjustment services, to maximize results for your media budget. For those ad management services, you will pay us a flat, periodic fee to be agreed on up front. Please note that for a campaign of any size, unlike in the traditional agency model in which the management fee is charged as a percentage of your media spend, our management fee stays the same regardless of how much you spend with Google. We will have no incentive to spend more of your money on Google click charges - rather, simply to satisfy you with the results the campaign produces.
Conversion rate optimization to get you more leads and sales from your website traffic
Only when your website converts well will you get the full benefit from your investment in the marketing and advertising that attracts well-qualified prospects. Getting 1000 visitors to your website and converting 1% of them and getting 100 visitors and converting 10% of them both give you 10 conversions. But with the website that converts at the rate of 10%, your net value of each conversion will be much greater because it may have cost you 90% less to get.
Persuasive Web copywriting that will convert lookers to bookers
What’s needed to sell stuff is persuasive direct-response copywriting, formatted to be scannable, readable and unambiguous. Why? So that busy people who are short on time and have many choices online will convert before getting bored and clicking away from your site. At every conversion point in your online advertising and on your site - where people have to decide whether to download your brochure, subscribe to your newsletter, sign up for a free trial, or simply right then buy your stuff - or not - it’s words that will get the job done.
Website Testing for functionality, reliability and performance
You want your website to be easily found by both users and search engines, error-free, interactive, stable, always providing a pleasant user experience on all devices, all while meeting your business objectives. Website testing will help make those things happen. Our understandable, actionable reports will enable your web developers to tune your website up for faster loading, longer user time-on-site, and more conversions.
Actionable Web analytics to drive the ongoing improvement of your marketing and advertising
Analytics provide the hard numbers on which you’ll base your decisions and strategies. Our Web analytics tools will turn the raw data from Google and your server into reports that tell you how well your website is doing its job in meeting your business objectives, and allow us to make meaningful campaign changes based on hard facts and figures.
International tourism marketing and advertising services
If yours is an international company targeting the New England tourism market, to maximize sales of your products to New Englanders, you need to have a strong, localized online presence here now. To be effective, localized international marketing and advertising needs to be undertaken in close coordination with marketers who are “on the ground” and in constant touch with evolving events in New England every day, as we are.