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Geotargeting Our Markets: Sponsored Search Reach by DMA, City, State

geotargeting of the New England market

Sponsored search marketing has become the most popular online advertising format in the US, accounting for over 40% of all online advertising spending and over 66% of searches resulting in visits to travel sites. In a survey of US marketers, paid search was the most highly rated online marketing tactic, chosen as "most effective" by 52% of respondents, with conversion rates of 2.8% to 6.3% depending on marketing goal.

Today's sponsored search products permit geographic targeting of potential New England tourists by state, Designated Market Area (DMA) or city. Below is information on numbers of New England homes and persons reachable by geotargeting by DMA, state, and city.


New England DMAs


Rank*DMAHomes
7Boston - Manchester2,379,690
28Hartford - New Haven1,006,280
51Providence - New Bedford620,010
74Portland - Auburn401,370
90Burlington - Plattsburgh323,750
109Springfield - Holyoke257,080
152Bangor141,580
204Presque Isle29,850
 TOTAL5,159,610
* There are currently 210 US DMAs.

Medium-Large USA Cities by State


State City Population DMA
ConnecticutBridgeport147,216 New York City
 Hartford125,017Hartford - New Haven
 New Haven130,660 Hartford - New Haven
 Stamford126,456 New York City
 Waterbury109,676 Hartford - New Haven
 Norwalk106,589 New York City
 Danbury83,684 New York City
 New Britain72,939 Hartford - New Haven
 Connecticut Total
(All Cities)		3,596,000  
MainePortland66,318Portland - Auburn
 Lewiston36,437Portland - Auburn
 Bangor32,673Bangor
 Maine Total
(All Cities)		1,328,000 
MassachusettsBoston645,966Boston - Manchester
 Worcester182,544Boston - Manchester
 Springfield153,703Springfield - Holyoke
 Lowell108,861Boston - Manchester
 Cambridge107,289Boston - Manchester
 Massachusetts Total
(All Cities)		6,693,000 
New HampshireManchester110,378Boston - Manchester
 Nashua87,137Boston - Manchester
 Concord42,419Boston - Manchester
 New Hampshire Total
(All Cities)		1,323,0008 
Rhode IslandProvidence177,994 Providence - New Bedford
 Warwick81,971Providence - New Bedford
 Cranston80,566Providence - New Bedford
 Pawtucket71,1722Providence - New Bedford
 Rhode Island Total
(All Cities)		1,052,000 
VermontBurlington42,284Burlington - Plattsburgh
 Vermont Total
(All Cities)		626,630 
New EnglandNew England Total
(All Cities)		14,618,806

To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.

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