ACRO Global is an owner-managed interactive tourism marketing and advertising agency founded by tourism expert David Boggs.
We provide online advertising, marketing, research and representation services to international tourism organizations and businesses. We're a New England company with offices in Boothbay Harbor, Maine and Boston, Massachusetts USA. Since 1995, we've specialized in using the Internet to promote international tourism and cultural exchange.
1. Everything we do is solidly fact- and research-based. We have spent 20+ years studying the traveling habits of the people of major tourism markets that are important to you. We stay current on who wants what, and why, and when.
2. Every tourism destination, lodging property, tour or attraction has its own unique set of features and benefits for the leisure traveler. We'll work with you to study your tourism product, find its essential character and promote it to those potential travelers in these key markets who are seeking exactly what you have to offer. We won't waste time and money trying to promote your tourism product to the wrong people.
Our research-based advertising campaignstake into account all significant and emerging trends in tourism and are designed to increase visibility and awareness of your tourism products, and to give you more and larger sales as well as profitable, long-term relationships with your customers.
I'm a native New Englander and dedicated student of tourism. I have a Master of Science degree in Human Factors Engineering (Psychology minor) from a Big Ten university, and since 2000 have worked exclusively in tourism marketing and advertising, with concentration on persuasive digital ad copywriting for conversions, and Web analytics. I’m Google Ads certified.
I find that ACRO's most successful project outcomes result when I can partner with clients in a way that leverages their industry experience along with my own - sharing insights and ideas, and developing unique, effective advertising and marketing programs.
I've served on the Board of Directors of HSMAI New England and the Cape Cod Hospitality Marketing Association, and am a member of the Maine Tourism Association, Maine Innkeepers Association and the Boston Interactive Media Association.
My blog is focused on helping tourism destinations, companies and associations realize their business goals through knowledge and application of actionable research and the experience of others. I'd be thrilled to have you subscribe by e-mail or RSS.
My wife Blanche and I split our time between our two favorite small towns: Boothbay Harbor, Maine and South Boston, Massachusetts.
Here's a contact form that you can send me if you have questions or just want to talk.
I look forward to hearing from you!
To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.