Internet tourism marketing and advertising by ACRO Global

Let ACRO give you the competitive edge you need through effective, research-based Internet tourism marketing and advertising:

• Tourism marketing and advertising strategy to leverage your Internet investment for maximum overall business sales and ROI
  • Open new markets: local, national and international
  • Get, qualify and convert more and better leads
  • Reduce your customer acquisition and retention costs
  • Increase your per-customer sales and margin
• Targeted promotion to get your Web site in front of your most valuable potential customers
• Localization for sustainable competitive advantage in international tourism markets
• Design for usability and conversion for supercharged Web site performance that keeps customers coming back

ACRO Global is an interactive marketing and advertising agency founded, owned and managed by tourism pundit David Boggs.

Since 1995, we have specialized in the international travel, tourism and hospitality industries. You can be confident that when addressing your business objectives, we will provide solutions built on years of proven experience.

Our research-based marketing and advertising programs take into account all significant and emerging trends in tourism, and are designed to increase visibility and awareness of your tourism products to give you more and larger sales and margins.

Our mission is to make our travel, tourism and hospitality clients more competitive and profitable through the acquisition and retention of high-value customers, and the opening of new markets. How we work: Follow this link to see the details of our strategic tourism advertising and marketing process.

Tourism industry segments with which we've been working since 1995:

• Destinations
• Tourist boards
• Lodging properties, groups and associations
• Restaurants
• Tour operators
• Transportation
• Attractions

Core competencies:

• Consulting: online marketing, advertising and strategy for tourism businesses
• Search engine optimization of tourism Web sites
• Pay-per-click search advertising
• Usability design and testing
  • Web sites
  • Online advertising
• Localization and translation for USA, Ireland, Canada, UK
• Online advertising: remotely-hosted, search-optimized landing pages; display advertising; custom electronic newsletters for tourism businesses; e-zine and Web-zine advertising

1. At ACRO, you'll be dealing with marketing and advertising professionals who understand your objectives and talk your language. Specialization in the tourism vertical market - domestic and international - ensures that we understand your business.
2. You'll get the competitive edge you need from our business strategy, marketing and advertising experience, including Internet marketing and advertising experience since 1995.
3. Our state-of-the-art optimization of your site for search engines and directories — global, foreign, and industry-specific — will make your site visible to your best prospects, resulting in more and better-qualified traffic and larger numbers of higher-value sales.
4. Our human-factors engineering expertise will make your Web site easier to use, leading to increased traffic beyond the first page, more time spent per visit and greater numbers of completed transactions.
5. We will integrate your Internet marketing and advertising strategy, tactics and execution seamlessly with traditional media advertising and promotion, for maximum effect.
6. You'll get personal, professional attention.

Our Partners

ACRO Global President/CEO David Boggs...

Follow @davidhboggs

...is a multi-talented strategist and tourism pundit who drives the development of research-based tourism advertising and marketing campaigns. With an academic background in engineering, human factors and psychology (MS, University of Iowa), he has extensive experience in research, marketing, advertising, writing, major account management, and sales. Since 2000, he has headed interactive advertising and marketing agency ACRO Global — the successor firm to his earlier interactive agency, Harbor Design (1995-2000); and since 2007, the Ireland Tourism Centre, representing Irish tourism organizations in New England. He has spoken at tourism conferences and seminars throughout New England, including the Boston Globe Travel Show and the HSMAI Collegiate Forum. His fundamental approach is to use cutting-edge research to leverage clients' industry experience and his own - sharing insights and ideas, and developing unique advertising and marketing programs that produce superior results. David was recognized as “Best of the Web” by the Maine Tourism Association and the Maine Legislature in 2005, and in 2010 was named “Allied Member of the Year” by the Maine Innkeepers Association. More about David Boggs...