ACRO Global is an owner-managed digital tourism marketing and advertising agency founded by tourism expert David Boggs.
Since 1995, we've been using the Internet to track down the latest trends in the marketing and advertising of tourism; tested these, identified the best, and passed those on to professionals like you who are involved in the selling of tourism products in North America and overseas.
We provide online advertising, marketing, research and representation services to international tourism organizations and businesses. We're a New England company with offices in Boothbay Harbor, Maine and Boston, Massachusetts USA.
1. Everything we do is solidly fact- and research-based. We have spent 20+ years studying the traveling habits of the people of major tourism markets that are important to you. We stay current on who wants what, and why, and when.
2. Every tourism destination, lodging property, tour or attraction has its own unique set of features and benefits for the leisure traveler. We'll work with you to study your tourism product, find its essential character and promote it to those potential travelers in these key markets who are seeking exactly what you have to offer. We won't waste time and money trying to promote your tourism product to the wrong people.
Our research-based advertising campaignstake into account all significant and emerging trends in tourism and are designed to increase visibility and awareness of your tourism products, and to give you more and larger sales as well as profitable, long-term relationships with your customers.
I’m a dedicated student of tourism, constantly seeking new and better ways to help people find the destinations, tours, hotels, inns, restaurants and attractions that will best provide them with the unforgettable travel experiences they’re looking for.
Along the way to where I am now, I’ve done construction, worked in mills and unloaded trucks while getting a Master of Science degree in Human Factors Engineering; then built ships, farmed, done management consulting, sold electric power - and stored up all that I learned from that breadth of experience.
Since 2000 - by choice, because people and places and the interactions between them hold an irresistible fascination for me - I've worked exclusively in tourism marketing and advertising. (You can see some clients here.)
And because Google last year had a 93% share of all US searches - 96% in Europe - and offers the world’s best suite of advertising and marketing products for tourism - I’m Google Ads and Google Analytics certified, and spend many hours every week keeping up with Google's latest enhancements and changes to Google Ads, Google My Business, Mobile First Indexing, and all its other tools and platforms.
Tourism Boards on which I've served include HSMAI New England and the Cape Cod Hospitality Marketing Association. I'm also a member of the Maine Tourism Association, Maine Innkeepers Association and the Boston Interactive Media Association. Acquired a couple of awards along the way, too:
When not traveling, my wife Blanche and I divide our time between our two favorite small towns: Boothbay Harbor, Maine and South Boston, Massachusetts.
My blog is focused on helping tourism destinations and businesses realize their business goals through:
FYI, here are links to some sample posts:
I'd be thrilled to have you subscribe!
And here's a contact form that you can send me if you have questions or just want to talk.
I look forward to hearing from you.
To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.