An open letter to tourism professionals who want to have a GREAT year in 2013:
Let me help you take full advantage of the economic recovery
that's already started and will continue throughout 2013...
I'm David Boggs, owner of ACRO Global.
Since 1995 we've been tracking regional, national and international tourism trends and research in real time, and using the knowledge we've gained to help tourism organizations on six continents succeed in meeting their chosen business objectives.
We know that 2008-2012 have been the toughest years for the tourism industry since the crisis period following September 11th, 2001. Since 2007, during what was arguably the worst financial crisis since the Great Depression, America lost more than 10 million jobs, the stock markets lost over half their value and retail sales fell by 11%.
During this same period, as many as 80% of Americans cut back on their leisure travel plans, and tourism spending declined at a rate of more than 6% per year.
But 2012 research results have convinced us that a turnaround in world and US travel began in 2010, accelerated in 2011, has strengthened steadily in 2012.
By acting on this research - learning lessons from it, translating those lessons into marketing and advertising strategies and tactics, and using and testing those strategies and tactics to benefit our clients - we've learned the secrets for success in the tourism business in 2013.
And because we all benefit from a strong tourism industry, we want to share those secrets with you FREE through a membership in our tourism insider group ACRO Global Select.
When you become a member, you'll get:
- Access to our complete online archive of tourism reports, articles and presentations that you can print or download
- Access to our Tourism Marketer and Get American Tourists news sites, where you'll be able to see the latest and most significant tourism trends and research reports from around the world; and
- A FREE subscription to our monthly e-mail digests of top tourism research reports, articles and statistics.
Don't miss this opportunity to take advantage of the 2011 recovery. Take the first step by clicking on the JOIN link below:
Join ACRO Global Select
and get FREE (1) access to all our tourism reports, articles and presentations, and (2) subscriptions to our Tourism Marketer and Get American Tourists newsletters.
I will not share your e-mail address with any third parties. -DB
Kind regards, and best wishes for success,