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An open letter to tourism professionals who want to have a GREAT year in 2011:

Let me help you take full advantage of the economic recovery
that's already started and will continue throughout 2011...

David BoggsHello:

I'm David Boggs, owner of ACRO Global.

Since 1995 we've been tracking regional, national and international tourism trends and research in real time, and using the knowledge we've gained to help tourism organizations on six continents succeed in meeting their chosen business objectives.

We know that 2008, 2009 and 2010 have been the toughest years for the tourism industry since the crisis period following September 11th, 2001. Since 2007, during what was arguably the worst financial crisis since the Great Depression, America lost more than 10 million jobs, the stock markets lost over half their value and retail sales fell by 11%.

During this same period, as many as 80% of Americans cut back on their leisure travel plans, and tourism spending declined at a rate of more than 6% per year.

But research results from the fourth quarter of 2010 and the first quarter of 2011 to date have convinced us that a turnaround in world and US travel began in 2010 and is accelerating in 2011.

By acting on this research - learning lessons from it, translating those lessons into marketing and advertising strategies and tactics, and using and testing those strategies and tactics to benefit our clients - we've learned the secrets for success in the tourism business in 2011.

And because we all benefit from a strong tourism industry, we want to share those secrets with you FREE through a membership in our tourism insider group ACRO Global Select.

When you become a member, you'll get:

  • My new special report Catch the Next Wave: Positioning for Success in the Coming Economic Upturn
  • Access to our complete online archive of tourism reports, articles and presentations that you can print or download
  • Access to our Tourism Marketer and Get American Tourists news sites, where you'll be able to see the latest and most significant tourism trends and research reports from around the world; and
  • A FREE subscription to our monthly e-mail digests of top tourism research reports, articles and statistics.

Don't miss this opportunity to take advantage of the 2011 recovery. Take the first step by clicking on the JOIN link below:

ACRO Global Special Report
Join ACRO Global Select

and get FREE (1) my new Special Report Catch the Next Wave: Positioning for Success in the Coming Economic Upturn, (2) access to all our tourism reports, articles and presentations, and (3) subscriptions to our Tourism Marketer and Get American Tourists newsletters.

Join now.

I will not share your e-mail address with any third parties. -DB

Kind regards, and best wishes for success,
David
-David


David Boggs

ACRO Global President/CEO David Boggs is a multi-talented strategist and tourism pundit who drives the development of research-based tourism advertising and marketing campaigns. With an academic background in engineering, human factors and psychology (MS, University of Iowa), he has extensive experience in research, marketing, advertising, writing, major account management, and sales.

Since 2000, he has headed interactive advertising and marketing agency ACRO Global — the successor firm to his earlier interactive agency, Harbor Design (1995-2000); and since 2007, the Ireland Tourism Centre, representing Irish tourism organizations in New England. He has spoken at tourism conferences and seminars throughout New England, including the Boston Globe Travel Show and the HSMAI Collegiate Forum.

His fundamental approach is to use cutting-edge research to leverage clients' industry experience and his own - sharing insights and ideas, and developing unique advertising and marketing programs that produce superior results.

David was recognized as “Best of the Web” by the Maine Tourism Association and the Maine Legislature in 2005, and in 2010 was named “Allied Member of the Year” by the Maine Innkeepers Association.

U.S. Outbound International Travel for February Year-to-Date 2012 Up Six Percent

U.S. travel to overseas markets reached 3.8 million trips, up 13 percent in the first two months of 2012. With 1.1 million trips, travel to Europe was up nine percent.

USDOC 2012-05-09