Technical Website Optimization (SEO) for Google Search Will Get You More Business
In order for your website to produce any business for you, two things need to happen:
- A person who's willing and able to buy a product like yours must somehow find your site.
- Your site needs to somehow induce that visitor to carry out whatever conversion action will satisfy your business objectives.
- Google has a 93% share of US web searches right now, 96% in Europe.
- Listings on the first page of search results get almost 95% of web traffic, those in the first 5 positions more than 67%.
- 36% of search engine users report that they believe that companies whose Web sites appear at the top of the search results are leaders in their field.
In getting site traffic from search engines, it's not how many search engines you can get to index your site that counts - it's how highly your site is ranked in Google - for the keywords that your most valuable potential customers are using in their searches.
If your site doesn't rank in the top 10 Google search returns on the keywords commonly used to describe what you're selling, it's unlikely that anyone is ever going to access your site via organic search.
Your pages need to be optimized for the search engine most used by your best potential customers.
Done expertly (as we will), optimization for Google, followed by conscientious maintenance to keep up with Google's ever-changing ranking algorithms, will very significantly increase the number of qualified prospects finding your site.
Blog Posts About SEO by David H. Boggs
Search Engine Optimization Resources
Search Engine Optimization Starter Guide by Google
What Google says you should do to be found via Google organic search - not to be missed.
SEO Made Simple: A Step-by-Step Guide for 2020 by Neil Patel
Straight advice on optimizing websites for search, with emphasis on Google
What is search engine optimization? by Search Engine Land
Probably the best online general overview of search engine optimization
Search engine optimization by Wikipedia
A good overview that includes discussions of the relationship between SEO and Google and white-hat vs. black-hat SEO, plus references and links to other sources
If you have questions about Tourism Marketing that we haven't answered:
Please use the form below to send them to me, and I'll get back to you shortly. Please complete all 3 form fields - thanks! - David