Google Certifications - David H. Boggs, MS
Google Search Ads Certification
Demonstrates mastery of building and optimizing Google Search campaigns. Certified users exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives; also best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network.
Demonstrates the ability to measure and optimize digital ad performance using Google's measurement solutions. Certified users have demonstrated an understanding of the metrics that matter and are able to turn key insights into action to improve Google Ads performance and make an impact on a business.
Google Analytics enables the study of data across all digital platforms and devices in order to understand how users interact with the totality of a company's online presence. It provides reliable, actionable measurements; intuitive and flexible reports; cross-platform attribution; behavioral predictions driven by machine learning; identification of growth opportunities; and much more. Google Analytics is an essential tool for both Search Engine Optimization and Google Ads Advertising.
Demonstrates expertise using Google Display to deliver results that get the most from display advertising investment. Certified users have mastered the development and optimization of effective Display strategies and campaigns that achieve specific marketing goals.
