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Expert Digital Tourism Marketing and Advertising by ACRO Global
New England Inbound/Outbound
Tourism Advertising and Marketing
Experts Since 1995

Boothbay Harbor, Maine USA
Boston, Massachusetts USA
info@acroglobal.com

Geotargeting Our Markets: Sponsored Search Reach by DMA, City, State/Province/County

Sponsored search marketing has become the most popular online advertising format in the US, accounting for over 40% of all online advertising spending and over 66% of searches resulting in visits to travel sites. In a survey of US marketers, paid search was the most highly rated online marketing tactic, chosen as "most effective" by 52% of respondents, with conversion rates of 2.8% to 6.3% depending on marketing goal.

Today's sponsored search products permit geographic targeting of potential New England tourists by state, Designated Market Area (DMA) or city. Below is information on numbers of New England homes and persons reachable by geotargeting by DMA, state, and city.


New England DMAs


Rank*DMAHomes (2012)
7Boston - Manchester2,379,690
28Hartford - New Haven1,006,280
51Providence - New Bedford620,010
74Portland - Auburn401,370
90Burlington - Plattsburgh323,750
109Springfield - Holyoke257,080
152Bangor141,580
204Presque Isle29,850
 TOTAL5,159,610
* There are currently 210 US DMAs.

Medium-Large USA Cities by State


Country/State/
Province/County
City Population (2013) DMA
USA - ConnecticutBridgeport147,216 New York City
 Hartford125,017Hartford - New Haven
 New Haven130,660 Hartford - New Haven
 Stamford126,456 New York City
 Waterbury109,676 Hartford - New Haven
 Norwalk106,589 New York City
 Danbury83,684 New York City
 New Britain72,939 Hartford - New Haven
 Connecticut Total
(All Cities)
3,596,000  
USA - MainePortland66,318Portland - Auburn
 Lewiston36,437Portland - Auburn
 Bangor32,673Bangor
 Maine Total
(All Cities)
1,328,000 
USA - MassachusettsBoston645,966Boston - Manchester
 Worcester182,544Boston - Manchester
 Springfield153,703Springfield - Holyoke
 Lowell108,861Boston - Manchester
 Cambridge107,289Boston - Manchester
 Massachusetts Total
(All Cities)
6,693,000 
USA - New HampshireManchester110,378Boston - Manchester
 Nashua87,137Boston - Manchester
 Concord42,419Boston - Manchester
 New Hampshire Total
(All Cities)
1,323,0008 
USA - Rhode IslandProvidence177,994 Providence - New Bedford
 Warwick81,971Providence - New Bedford
 Cranston80,566Providence - New Bedford
 Pawtucket71,1722Providence - New Bedford
 Rhode Island Total
(All Cities)
1,052,000 
USA - VermontBurlington42,284Burlington - Plattsburgh
 Vermont Total
(All Cities)
626,630 
USA - New EnglandNew England Total
(All Cities)
14,618,806 
 

Medium-Large Eastern Canadian Cities by Province

Province City Population (2013)
Canada - Ontario(2011)Toronto2,791,140
 Ottawa883,391
 Hamilton519,949
 London366,151
 Kitchener233,700
 Windsor210,891
 Sudbury160,274
 Oshawa149,607
 St. Catharines131,400
 Kingston118,000
 Thunder Bay108,359
 Ontario Total
(All Cities)
12,851,821
Canada - Quebec(2011)Montreal1,959,987
 Quebec City516,622
 Sherbrooke158,448
 Trois-Rivieres132,968
 Quebec Total
(All Cities)
8,028,400
Canada - Nova Scotia(2011)Halifax390,0967
 Nova Scotia Total
(All Cities)
921,727
Canada - Newfoundland-Labrador(2013)St. John's106,1723
 Newfoundland-Labrador Total
(All Cities)
526,702
Canada - New Brunswick(2013)Saint John70,063
 New Brunswick Total
(All Cities)
755,464
Canada - Prince Edward Island(2011)Charlottetown34,562
 Prince Edward Island Total
(All Cities)
145,855
Eastern CanadaEastern Canada Total23,229,969

To learn how ACRO Global can develop a tailored tourism marketing and advertising program to meet your specific needs and deliver the new and repeat business you want, please send us an e-mail and we'll respond promptly.

Contact us:

 ACRO Global
    36 Sea Street
    Boothbay Harbor, Maine 04538
    USA

info@ACROGlobal.com

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