We market, advertise and promote tourism products to both the travel trade and consumers primarily in these geographic markets:
The New England region of six states (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) in the Northeastern United States has a population of approximately 15 million people. Three of the six New England states are among the top-10 US states for household income.
Eastern Canada including the six provinces of Ontario, Quebec, Newfoundland & Labrador, Nova Scotia, New Brunswick and Prince Edward Island, has a population of more than 23 million people. Ontario and Quebec are the richest Canadian provinces.