Our Markets

We market, advertise and promote tourism products to both the travel trade and consumers primarily in these geographic markets:

New England Region, USA
and
Eastern Canada

The New England region of six states (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) in the Northeastern United States has a population of approximately 14.6 million people. State median household incomes (2013) in New England ranged from US$50,121 to US$71,322. Three of the six New England states are among the top-10 US states for household income.

Eastern Canada including the six provinces of Ontario, Quebec, Newfoundland & Labrador, Nova Scotia, New Brunswick and Prince Edward Island, has a population of approximately 23.2 million people. Provincial median household incomes (2011) in Eastern Canada ranged from CA$65,910 to CA$74,890.

Read more about our North American markets here...

United Kingdom and Ireland

Our United Kingdom and Ireland market consists of England, Scotland, Wales and Northern Ireland - which comprise the United Kingdom - along with the Republic of Ireland. Overall, this market has a population of approximately 68.7 million people, 6.4 million of whom live in the Island of Ireland, and 62.3 million in England, Scotland and Wales. Median household income (2012)in the United Kingdom was US$21,033 while that in the Republic of Ireland was US$22,018.

Read more about our UK and Ireland markets here...