In order for your Web site to produce any business for you, two things need to happen:
In getting site traffic from search engines, it's not how many search engines you can get to index your site that counts- it's how highly your site is ranked in the major search engines — Google and Bing — for the keywords that your most valuable potential customers are using in their searches.
If your site doesn't rank in the top 10 sites on the keywords commonly used to describe what you're selling, it's unlikely that anyone is ever going to access your site via that search engine.
Your pages need to be optimized for the main search engines used by your best potential customers. The key places to have top rankings are:
- the handful of world-class search engines/directories
- the most popular national/regional search engines used in your target geographical market, and
- any important industry-specific search engines used by your target customer community.
Done correctly (as we will), optimization for these key search engines, followed by conscientious maintenance to keep up with the ever-changing search-engine algorithms, will very significantly increase the number of qualified prospects finding your site.