Tourism Search Engine Optimization Will Get You More Business
In order for your Web site to produce any business for you, two things need to happen:
- A person who's willing and able to buy a product like yours must somehow find your site.
- Your site needs to somehow induce that visitor to carry out whatever conversion action will satisfy your business objectives.
- 39% of visits to travel sites originate from search engines.
- 93% of all travel searches are done using Google, Yahoo or Bing.
- 62% of search engine users click on a result within the first page of results and 90% click on a result within the first three pages (30 listings) of search-engine results.
- 36% of search engine users report that they believe that companies whose Web sites appear at the top of the search results are leaders in their field.
- Consistent high ranking on search engines is the #1 driver of the acquisition of loyal customers
In getting site traffic from search engines, it's not how many search engines you can get to index your site that counts- it's how highly your site is ranked in the major search engines — Google and Bing — for the keywords that your most valuable potential customers are using in their searches.
If your site doesn't rank in the top 10 sites on the keywords commonly used to describe what you're selling, it's unlikely that anyone is ever going to access your site via that search engine.
Your pages need to be optimized for the main search engines used by your best potential customers. The key places to have top rankings are:
- the handful of world-class search engines/directories
- the most popular national/regional search engines used in your target geographical market, and
- any important industry-specific search engines used by your target customer community.
Done correctly (as we will), optimization for these key search engines, followed by conscientious maintenance to keep up with the ever-changing search-engine algorithms, will very significantly increase the number of qualified prospects finding your site.
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