Tourism Search Engine Optimization Will Get You More Business
In order for your Web site to produce any business for you, two things need to happen:
- A person who's willing and able to buy a product like yours must somehow find your site.
- Your site needs to somehow induce that visitor to carry out whatever conversion action will satisfy your business objectives.
- Google had a 74.5% share of global web searches in 2017. (SmartInsights, 2018)
- Google organic search accounted for 39% of visits to travel websites and 46% of travel brands' revenues in 2016. (Skift, 2016)
- Listings on the first page of search results get almost 95% of web traffic, those in the first 5 positions more than 67%. (Leverage, 2018)
- 36% of search engine users report that they believe that companies whose Web sites appear at the top of the search results are leaders in their field.
In getting site traffic from search engines, it's not how many search engines you can get to index your site that counts - it's how highly your site is ranked in Google - for the keywords that your most valuable potential customers are using in their searches.
If your site doesn't rank in the top 10 sites on the keywords commonly used to describe what you're selling, it's unlikely that anyone is ever going to access your site via organic search.
Your pages need to be optimized for the search engine most used by your best potential customers. That's Google.
Done expertly (as we will), optimization for Google, followed by conscientious maintenance to keep up with Google's ever-changing ranking algorithms, will very significantly increase the number of qualified prospects finding your site.