International Tourism Marketing and Advertising
"Your Competitive Edge on the Internet"

Boothbay Harbor º Boston º Galway City
Boothbay Harbor: 207-633-3934
Boston: 617-674-2344
International: 00.1.207.633.3934

INTERNATIONAL

SEARCH
MARKETING

USABILITY

Expert Tourism Search Marketing

Organic (Algorithmic) Search Engines vs. Pay-per-Click (PPC)
Algorithmic search engines rank sites on various search terms according to complex and ever-evolving mathematical formulas (algorithms). Pay-per-click search engines charge on a per-clickthrough basis; ranking is determined by a combination of relevance and price per click.

iProspect asked Internet users who use search engines "When you perform a search on a search engine and are looking over the results, approximately how many entries do you typically review before clicking one?" The importance of appearing high in the search results has increased over time.

Learn more about Organic Search Engine Optimization

Learn more about Pay-Per-Click Search Marketing

View Tourism Marketer Newsletter

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Have ACRO‘s international tourism search experts analyze your company's current online presence. We‘ll show you how you can achieve and sustain Internet marketing success — more and better-qualified Web site traffic, more and higher-value bookings, more customer loyalty and repeat business — in both domestic and foreign markets. E-mail us today at info@acroglobal.com or call us at 207-633-3934 (Maine) or 617-674-2344 (Boston). (Outside North America, please dial 00.1.207.633.3934.)