Expert Tourism Search Marketing
Organic (Algorithmic) Search Engines vs. Pay-per-Click (PPC)
Algorithmic search engines rank sites on various search terms according to complex and ever-evolving mathematical formulas (algorithms). Pay-per-click search engines charge on a per-clickthrough basis; ranking is determined by a combination of relevance and price per click.
Learn more about Organic Search Engine Optimization
Learn more about Pay-Per-Click Search Marketing