International Tourism Marketing

The most rapid growth in Internet use and sales of travel, tourism and hospitality services is now occurring outside the United States:

More than 80% of Web traffic currently originates outside the United States.
Tourism, travel and hospitality are #1 or #2 in value of online sales in every major developed nation.

You need to be moving into international tourism markets now.

Through our network of international affiliates, we can give you the inside track in these tourism markets, with localized Web sites and direct marketing materials and inside access to local partners, trade allies, media and marketing channels.

International tourism markets in which ACRO is currently building affiliate networks include:

USA
Canada
Ireland
United Kingdom

We have selected these countries for our marketing emphasis because we believe they have the greatest immediate success potential for online U.S. travel, tourism and hospitality businesses. Factors that influenced this decision include the following:

Canada and the United Kingdom are major markets for US travel, tourism and hospitality services.
The USA and Canada are major tourism markets for the United Kingdom and Ireland.
All of these countries to a large extent share a common language and cultural heritage; intercultural obstacles tend to be minor and easily surmountable.
Canada is the number-one trading partner of the United States; marketing, trade and payment channels exist and are familiar to users on both sides of the border.
The majority of the European Union's population are now Internet users, and e-commerce revenues total over US$200 billion.
More than one in 10 of all UK credit card transactions is now carried out online. The items most often bought online include travel products. In many other countries, even in Western Europe, the low penetration of credit and debit cards make international consumer payments problematical.
More than 90% of the UK Internet population) are using search engines. This makes search-engine optimization and advertising very cost-effective for promoting to UK consumers.
The proportion of Irish adults using the Web has increased by more than 200% since 2000.

Localization and translation

Please go here for information on localization and translation for international tourism.