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Travel, Tourism and Hospitality Web Design/Redesign and Development
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We specialize in Tourism, Travel and Hospitality Web sites:
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- Destination Marketing Organizations
- Tour Operators
- Travel Agencies
- Attractions
- Transportation
- Restaurants
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- Lodging Associations
- Lodging Chains
- Independent Lodging Properties
- Sporting Camps, Ecolodges, Youth Camps and Campgrounds
- Self-catering Properties
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Traffic won't make you rich. Conversions will.
Designing a Web page is not about pretty pictures or flashy technology. It is about selling your product, service or idea. When we design a page we use the AIDA sales process from landing to conversion.
- Attention
- Interest
- Desire
- Action
We write compelling advertising copy on all pages by making the copy personal and stressing the benefits of the product or service you're selling. We:
- use emotional appeals
- use strong calls to action
- allow selling to take precedence over search engine optimization
To create interest ACRO uses strategic images. The Web is a visual medium and people want to see what they're buying. 73% of those who stay in hotels use the Internet to start their search and 69% say that visuals of the accommodations are "extremely important". Showing people enjoying your product instills a sense of trust in the prospective consumer.
We design your page to make it easy for the consumer to buy. Intuitive navigation and key contact information is on all pages. Making sure there is a prominent link to your conversion page on all pages makes it simple for the consumer to buy.
SEO isn't an add-on here. It is an integral part of our designs. ACRO's designers make sure every Web site includes key components such as: researched META tags, consistent and simple navigation, well-written and researched sales copy, fast-loading images, and an understanding of how consumers choose lodging.
Please see also our Web Site Design Guidelines.
To get your design project started today, please complete our online
Web Design Questionnaire and we will respond shortly.
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What We Can Do For You
As an ACRO client, you'll receive personal, professional attention throughout all phases of your project. We want to build long-term relationships with our clients. We want you to be 110% satisfied with everything we do:
- You get, in ACRO, your own Web-centric marketing department and advertising agency without the overhead expense of doing it in-house. You get whatever professional help you need with marketing strategy, Web strategy, competitive analysis, branding, positioning, advertising and publicity.
- If you're using a traditional-media advertising or PR agency, we can integrate with them to produce a seamless marketing campaign for your business.
- Your site will be up and running fast and making you money fast.
We price most work on a project, fixed-price basis with provisions for outgrowth priced by the hour. The exception is "bleeding-edge" projects of an experimental nature and/or undefined scope, which we prefer to price entirely by the hour. Before you incur any charges on your project, you'll have in hand a written agreement specifying deliverables, schedule, and payment provisions.
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 Hosting and maintenance:
As an authorized Hostway® reseller we can also provide highly reliable and competitively priced Web hosting. For details, please e-mail us with your hosting needs.
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