International Tourism Marketing and Advertising
"Your Competitive Edge on the Internet"

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Boothbay Harbor: 207-633-3934
Boston: 617-674-2344
International: 00.1.207.633.3934

INTERNATIONAL

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Web Analytics for Travel, Tourism and Hospitality

Analytics provide the hard figures on which you will base your decisions and strategies. Our Web analytics software will take the raw data from your Web site server logs and turn it into reports that tell you how your site is doing. They tell you how many visitors you're getting, what pages they're viewing and not viewing, and when. They tell you if traffic on your site is growing or not, and if so at what rate. This kind of information allows you to take action based on facts and figures and track the changes and what effect they have.

Conversion rate is THE most important metric and there are many places in a site where conversion can fail. You need to be able to tell where that is happening and take corrective action. A standard set of measurements that can be tracked over time allows you to determine if your changes made a difference. Your Return On Investment (ROI) will only improve if you use the metrics.

Traffic is good, but conversion is better. For both organic and PPC search, the objective is to prequalify site users to increase the likelihood of sales, and maximize the return on Internet marketing investment. Having a higher click rate isn't always the best ROI. There is no intuitive way to know that these keywords would be so different in their conversion rate. Analysis of the statistics is the difference between paying $8.72 or $0.54 for a conversion. (Actual client data)

Conversion Analysis Vacation Rental Site
Keyword	new hampshire vacation rental	nh vacation rental
Cost Per Click	$1.09	$0.18
Clicks	40	12
Total Cost	40 x $1.09 = $43.60	12 x $0.18 = $2.16
Conversions	5	4
Cost/Conversion	$8.72	$0.54

Having numbers is not enough. Do you know what to do with them? Analytic programs and all the data they produce are only as useful as the questions you ask. ACRO will take those statistics, ask the right questions, and give you the answers you need.

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Have ACRO‘s Internet travel marketing professionals analyze your company's current online presence. We‘ll show you how you can achieve and sustain Internet marketing success — more and better-qualified Web site traffic, more and higher-value bookings, more customer loyalty and repeat business — in both domestic and foreign markets. E-mail us today at info@acroglobal.com or call us at 207-633-3934. (Outside North America, please dial 00 1 207 633 3934.)